Pick the one closest to your event and I'll tailor it from there.
01
Custom AI Assistants for Every Employee
Stop having your team start every AI conversation from scratch.
How MMA deployed MAVEN (a custom AI assistant pre-loaded with org context, brand standards, tool integrations, and data-handling rules) to every employee across a 90-person global organization. We cover architecture decisions, how governance rules travel with the tool so compliance is automatic, and how we migrated 88 seats between AI platforms without disrupting workflows. Live demos. Attendees take home the MAVEN template.
proof: Deployed across 90 staff in 19 countries
audience: AI workflow integration, team enablement format: 30-min keynote · 60-min talk · 90-min workshop
02
What's Actually Working: AI Across the Ad Funnel
29 experiments. 18 brands. +160% avg lift. Real data, no pitches.
Findings from 29 controlled experiments across 18 global brands including Kroger, AT&T, GM, Shell, and Home Depot, testing AI applications at every stage of the programmatic advertising funnel. AI-generated video creative, pre-launch creative scoring, audience discovery models, contextual targeting using LLM embeddings, and full-funnel optimization. We cover what moved the needle and what's still maturing.
proof: +160% avg lift, top performers >+250%
audience: data, measurement, AI analytics, case studies format: 30-min keynote · 45-min talk
03
Building an AI-Capable Workforce
Training that stops at prompting isn't training. Here's what comes after.
The complete workforce transformation model MMA deployed globally: a gamified self-paced AI Mastery program, a tiered certification track (Foundations → Agent Development → Agent Management), and the AI Agent Foundry, a mandatory program where every employee dedicates 10% of their capacity to building automations. We show what people actually built: meeting transcripts that auto-generate CRM updates, lead discovery pipelines, weekly reporting automations, branded content drafts. With validated impact templates.
proof: 100% staff trained, 40+ live production workflows
audience: team training, enablement, change management format: 45-min talk · 90-min workshop · AI Academy session
04
Embedding AI Governance Into Your Stack
AI governance that lives in a PDF doesn't govern anything.
How to build governance into the tools, approval processes, and system architecture your team already uses, so responsible AI becomes the path of least resistance. Drawing from MMA's Responsible AI Innovation Lab (RAIL), which has published 8 governance frameworks adopted by Fortune 500 marketers, and my Cambridge research on multi-agent governance. Walks through automated risk tiering, AI usage policies that travel inside the assistant, self-enforcing data classification rules, and approval workflows that route by risk level without creating bottlenecks.
proof: 8 published RAIL frameworks, Fortune 500 adopted
audience: ethics, legal, governance, martech format: 45-min talk · 90-min workshop
05
Who Controls Your AI Agents?
The protocols connecting your agents aren't neutral plumbing.
Original research from the University of Cambridge analyzing the dominant agent communication protocols (A2A, MCP) that govern how AI agents coordinate across enterprise systems. Standards marketed as "open" contain architectural choices that concentrate control with platform owners, transform agents into auditable subjects, and quietly reposition human workers as managers of AI teams. For marketing leaders adopting agentic AI: this determines whether your agents work for you or for the platform.
proof: From my Cambridge dissertation, Protocols of Power
audience: ethics, legal, vision, executive briefing format: 45-min keynote · 60-min deep dive
06
The Marketing Org in 2030
What stays human, what becomes agentic, and how the org chart actually changes.
Three plausible versions of the 2030 marketing org, each with different assumptions about agent autonomy, headcount, and where trust breaks. We work through which roles compress, which expand, which new ones appear, and what to hire and reorganize for now. Runs as a keynote or as a facilitated scenario session where your leadership team argues its way to a position. Drawn from MMA's research and the AI Leadership Think Tank's work with CMOs mid-transition.
proof: Built on the 300+ ALTT leader community
audience: executive leadership, future of work, scenario planning format: 30-min keynote · 45-min keynote · 90-min facilitated executive session
