guides
Long-form, evergreen, opinionated
The "if I had to explain this once and never again" pieces.
Claude Code best practices, from a year of daily use
How I've configured Claude Code as an operating layer rather than a chat window: adaptive MCP profiles, three-tier subagent routing, verification rules that stop the model grading its own homework, hooks that enforce instead of remind, and why I turned the reasoning effort dial back down.
The Content Pipeline: how I run a one-person media operation on n8n
A dozen n8n workflows that watch the marketing-AI industry, dedupe everything into one Notion database, and fan drafts out to X and Bluesky — with a Slack alarm when any of it breaks. The architecture, each workflow's job, and how the pieces connect.
Deploying Claude Skills across an organization
How to author, distribute, and govern Agent Skills so a whole team gets them — across Claude Code, claude.ai, and the ChatGPT equivalents — and how to write a skill that actually triggers when it should.
A responsible AI framework for marketing teams
The risks specific to marketing AI, the controls that actually work, and how to stand up your first governance in a week using templates you can download.