now

What I'm doing now.

A snapshot of what's on my desk this month, following Derek Sivers's /now convention.

last updated: 2026-05-22 · sf

> AI Leadership Think Tank (ALTT) active

Practitioner community of 300+ marketing and AI leaders from 180+ companies, with ongoing working sessions on agent governance, deployment, and measurement.
> Frontier AI Marketing Experiments active

MMA's portfolio of controlled experiments with member brands. 29 experiments completed across 18 global brands, avg +160% lift over baseline.
> MAVEN shipping

Custom AI assistants for every employee, pre-loaded with org context, brand standards, and data-handling rules. Deployed across MMA's 90-person global org.
> Marketing Truths shipping

Evidence-first platform and AI chatbot answering marketing questions from peer-reviewed science. 200+ empirical generalizations from 10,000+ studies across 90 capabilities. Live at truthsalpha.com, co-built with MMA and the Marketing Science Institute.
> AI Agent Foundry active

Mandatory workforce program. Every employee dedicates 10% of capacity to building AI agents and workflows.
> The Eval drafting

Weekly newsletter on AI agents in production. Issue 1 launches soon.

> Yesteryear by Caro Claire Burke

A tradwife influencer transported into the actual life of an 1855 farm wife. Political satire in the lineage of The Handmaid's Tale.
> How to Sell a Genocide: The Media's Complicity in the Destruction of Gaza by Adam H. Johnson

On how legacy media manufactured consent for the war.
> Selling Social Justice: Why the Rich Love Antiracism by Jennifer C. Pan

On how identity politics got absorbed into corporate brand strategy.
> The Price is Wrong: Why Capitalism Won't Save the Planet by Brett Christophers

On why renewable energy markets aren't decarbonizing fast enough.

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